Boat show season is here! Do you know the best thing about boat shows? They have something to offer everyone, whether you’re a boat owner looking for some new accessories, a prospective boat owner, or just dreaming. Personally, I never miss a boat show. I’ve been attending them since I was a kid and still enjoy the buzz of seeing the latest and greatest boats, marine tech and accessories all in one spot.
Many capital cities and larger regional towns hold boat shows and now is the time to start planning which shows you might like to attend this season. With Sanctuary Cove International Boat Show (21–24 May) and The Hutchwilco New Zealand Boat Show (14–17 May) just around the corner, let’s delve into the world of boat shows and what they have to offer different types of attendees.
Taking the family
Let’s start with families. There’s never been a better time to take the family along to check out the latest boats. These days, everything is catered to families. Most boat shows have good transport access, parking or shuttle buses. Check the relevant show website for transport advice to help you avoid delays and crowds.
When my kids were younger and prams were involved, I preferred driving and parking nearby. As they get older, and depending on the show, I prefer using public transport. Once you’re at the show, it’s a balance between keeping the kids entertained and checking out new boats.
This is your opportunity to get your kids involved in boating. On the flip side, it’s a perfect opportunity for the boating industry and individual exhibitors to do the same. If your partner isn’t a boatie, attending a boat show together is also a great opportunity to sell the idea of boating to them. Once they get the boating bug, everything else falls into place!
Many boat shows partner with volunteer marine rescue (VMR) agencies or local maritime authorities to offer boating education and hands-on activities for kids and adults. It’s a great way to connect with these agencies in one place. If you have a question about licensing or compliance, ask away. There are often free giveaways to keep the kids occupied and it’s an engaging way to educate them about boating safety.
Women in boating
Not only do women play a big part in family boat purchases, there’s also a growing league of women with a personal passion for boating who love attending boat shows. Nicky Vaux aka The Boat Princess is a partner at Empire Marinas Group who advocates for women to get involved in boating through her The Boat Princess podcast and social media channels (theboatprincess.com).
From an exhibitor perspective, Vaux recommends brokers and dealers actively engage with women at boat shows because they are “always a strong influence in the buying decision,” says Vaux. “Fundamentally with a couple, if the woman has a say and enjoys the boat chosen, that boat is likely to get far more use and be part of the family for longer. Sadly, some brands still don’t get it and ignore women at shows. Some can even be dismissive, which could be the point of difference for a sale.”
Boat shows can also be a great way to meet like-minded women, with some shows hosting talks and presentations specifically for female attendees. “Boat shows can provide an opportunity for women to network and create lasting connections,” says Vaux.
“In the last year I have made presentations at Southampton International Boat Show and Auckland Boat Show, and both were a phenomenal success each with over 100 women in the room. At Bobbin Head Boat Show we also had wine tastings, cars on display and informative presentations about what to wear on a boat to engage specifically with women.”
Serious boat buyers
The serious boat buyer attends a boat show for one reason… to buy a new boat. They often attend solo or with a knowledgeable mate. It’s important to do your research and come to the show armed with plenty of questions. Read boat reviews, look online and check out the various models and what they offer.
Then once you arrive it’s about seeing the boat in real life, which is, in my opinion, the most important step before making a purchase. I’ve seen many boats online but it’s not until you’re standing there in the boat itself that you truly know whether it’s the boat for you.
If you’re a serious buyer, I would suggest attending when it’s quiet. A busy Saturday or Sunday isn’t ideal for negotiating a price with a boat dealer. The best option is to take the day off work so you can attend on the first day. This is unofficially the “trade day” or the day for buying.
If you’re ready to commit to purchasing a new boat, you can often find boats with more inclusions at a competitive price when you buy at a show.
Checking it all out
Some people attend boat shows to dream, some with the intention to buy, and others with a quiet wish list. There are also far more things to see and buy at a boat show besides boats. Every year there are new accessories such as fish finders, chart plotters, anchors, safety gear, marine clothing, and a whole lot more.
It’s a fantastic place to see all of these accessories or make a purchase to upgrade your existing boat. Re-powering your boat is another option. You may love your boat but the outboard or inboard is ready for an upgrade.
Most boat shows have representatives from all the major engine companies and you can usually find a good deal.
Heading to a boat show with a group of friends is also always a recipe for a good time. The day usually starts a little later than when you’re attending with kids and often involves checking out the bar at some point. Most boat shows now offer a true festive atmosphere with bars, cafes and entertainment.
It’s show time
I’ve enjoyed attending boat shows for different reasons over the years. That’s one of the great things about boat shows. You could be looking for a tinny or a luxury cruiser or wanting to make some upgrades to your boat. It doesn’t matter. We’re all there because we share the same love of boating.
My advice before visiting a boat show this year is to leave your expectations at home and have a good time. If you’re a serious buyer, treat the boat show as an ideal way of having a close look at several boat brands in one location. It’s about convenience and making the right choice.
You can chat with staff, or maybe even the owner of the boat brand, who will be happy to share their expertise. If you’re not a serious boat buyer, boat shows are still fantastic fun.
Every year there are new accessories for your boat. If you’re not looking for a new boat, you may want to install a new fish finder or need to update your safety gear. It’s all there.
Most marine electronics companies won’t sell direct to the public, but they will work alongside a dealer at the same show who can sell you the product. Between the two, you’re likely to find a good deal and get great professional advice.
Boat show getaways
If you’re travelling to a boat show and are looking to make the most of your time away, why not turn it into a mini holiday? Head away with friends or take the family along for a few days of guaranteed fun. Boat shows are often held in locations that lend themselves to a short getaway.
Sanctuary Cove on the Gold Coast is the perfect example. It’s only a short distance away from some fantastic theme parks, beaches, restaurants and activities to suit all ages and interests. Sydney, Auckland and Melbourne are also great cities to explore for a couple of days before or after a boat show. Enjoy this year’s boat show season.
By Scott Thomas